Extend market reach
The spending power of people with disabilities is more than $6 trillion.
Mitigate legal risk
The legal risk of a website not being ADA compliant includes potential lawsuits and legal action, which can result in financial penalties, damage to reputation, and loss of business opportunities.
Protect your brand's reputation
A website being ADA compliant protects a brand's reputation by demonstrating its commitment to inclusivity and accessibility for all users, fostering a positive perception of social responsibility and empathy.
Boost brand perception
A website being ADA compliant boosts brand perception by demonstrating a commitment to inclusivity and accessibility, fostering positive associations with social responsibility and empathy.
15% of the population has a disability
Approximately 15% of the global population, or around 1 billion people, are estimated to have a disability and can benefit from a website being ADA compliant.
1.5 billion people with disabilities deserve equality
Disabled individuals deserve access to ADA compliant websites to ensure equal opportunities, inclusion, and participation in the digital realm, fostering a more equitable society for all.
98% of websites are inaccessible
As of January 2022, it was estimated that around 98% of websites were not fully ADA compliant.
300% year on year increase in legal actions
Inaccessible websites face serious legal consequences with increased lawsuits since 2018. Lawsuit numbers are estimated to continue to increase as the need to enable accessible digital experiences becomes more prominent.